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SCOUTING CAPITAL ADVISORS ASSISTS SALES PERFORMANCE SHAREHOLDERS IN THE SALE TO KONECTA
- Milan, 9 April 2025 – The shareholders of Sales Performance Srl (‘Sales Performance’), the Italian leader in performance-based lead generation and customer acquisition, have signed an agreement to sell their majority shares to Konecta, a global leader in customer experience (CX) and digital services.
- This acquisition, which complements the acquisition of the French Speak33 (a digital agency specialising in innovative marketing solutions) concluded in the same period, will significantly strengthen Konecta’s Digital Marketing activities, whose revenues exceed EUR 60 million in 2024.
- Sales Performance, a company founded in 2018 and based in Milazzo (Messina), specialises in digital marketing and contact centre services. It offers integrated solutions for lead generation and sales management, combining digital marketing strategies with telephone sales activities. In recent years, it has recorded significant growth in its turnover.
- Konecta is a leading global business process management and digital customer outsourcing company with 120,000 employees working in 30 languages, on 4 continents and in 26 countries. Headquartered in Madrid, Konecta has global revenues of EUR 2 billion and serves more than 500 customers, including some of the biggest brands in the telecommunications, energy, banking, mobility, retail and e-commerce sectors.
- In the transaction, the partners of Sales Performance were assisted by Scouting Capital & Family Advisors as financial advisor, with a team led by Managing Partner Giuseppe Mario Sartorio, Associate Director Marco Croci and Associate Federico Zanello.
- For the legal aspects, LCA Studio Legale worked with a team coordinated by Vittorio Turinetti di Priero, with Cecilia Frangini and Chiara Fadda for the M&A profiles, while Zuleika Palma and Camilla Colombo took care of the labour law aspects.
- Konecta was assisted in all legal aspects of the acquisition by the law firm Lexsential and in tax aspects by ECOVIS STLex Studio Legale Tributario and finance by Deloitte Spain.
